Est. 2013 · Alabama

Quality connector
for authentic
community.

Ethically sourced, meticulously roasted, and served in spaces intentionally designed to bring people together.

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Modern artisan coffee preparation
Single Origin ✦ Signature Blends ✦ Wholesale Roasting ✦ Community First ✦ Ethically Sourced ✦ Single Origin ✦ Signature Blends ✦ Wholesale Roasting ✦ Community First ✦ Ethically Sourced ✦
The Brand

Two concepts.
One mission.

Founded by Megan and Wade Preston, Prevail began in 2012 with a simple idea: coffee should bring people together. Today, that vision operates on two interconnected fronts.

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Coffee roasting
Prevail Coffee Roasters

Exceptional Coffee

Ethically sourced green beans, meticulously roasted in Montgomery, AL. Available as whole bean, ground, or via subscription.

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Modern café interior
Prevail Union

Where Community Gathers

Our café chapters. Each "Local" has its own unique identity, but all share the mission of building authentic community.

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Guiding Principles

01

Quality & Craftsmanship

Passion-driven products developed with patience, care, and an unwavering commitment to continuous improvement.

02

Community & Hospitality

Building meaningful relationships through respect, trust, and genuine, transparent communication.

03

Transparency

Honest sourcing and open communication. We believe in accountability, authenticity, and doing things the right way.

Prevail Coffee Roasters

Current Roasts

Red Tail Espresso Blend
Best Seller

Red Tail Espresso

$18.00

Chocolate, caramel, and a smooth, lingering finish.

Farmer's Daughter Blend

Farmer's Daughter

$17.00

Bright, fruity, and perfectly balanced for daily brewing.

Costa Rica San Roque
Single Origin

Costa Rica San Roque

$22.00

Honey process with notes of stone fruit and brown sugar.

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Prevail Union

Join the Union

More than a loyalty program. A commitment to your daily ritual. Unlock premium benefits and become part of our community through the Prevail mobile app.

Become a Member Download App
1

Unlimited Drip & Cold Brew

Fresh brewed coffee and cold brew, all day, every day.

2

50% Off Espresso Drinks

Lattes, cappuccinos, and all specialty beverages.

3

Exclusive Perks

Early access to new roasts, special offers, and community events.

Find Us

Union Chapters

Each location has its own unique identity, but all share the same mission.

Montgomery

HQ & Roastery

123 Coffee Ave
Montgomery, AL 36104

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Atlanta

West Midtown

456 Urban Way
Atlanta, GA 30318

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Atlanta

North Druid Hills

789 Community Blvd
Atlanta, GA 30329

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Birmingham

Downtown

321 Main Street
Birmingham, AL 35203

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